Mining giant Rio Tinto says it will pay for some of the Super Soccer tournaments’ field time as part of a new sponsorship agreement with the Yellowknife Fieldhouse.
The multi-year sponsorship agreement will see new branding wrapped around one of the two fields and in the building’s lobby, Rio Tinto said on Friday.
Yellowknife’s junior and senior Super Soccer tournaments typically see more than 100 teams and 1,000 athletes convene in the city each April for the five-day events.
“We’re going to be providing that field time through the City of Yellowknife, which will reduce the costs for the Super Soccer organizers and just make sure that more kids can get up,” said Cherish Winsor, a spokesperson for Rio Tinto.
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Sponsorship of field time applies only to Rio Tinto’s branded field this year, not to both fields.
Rio Tinto is majority owner and operator of the NWT’s Diavik diamond mine.
Following Friday’s announcement, the mining company sponsored two hours of free time at the Fieldhouse. Dozens of children who had the day off from school came out to kick soccer balls and toss frisbees.
