Northern telecoms operator Ice Wireless is closing its only store in Yellowknife, while users remain unable to sign up for the company’s services online.

Ice Wireless emailed customers on Tuesday, telling them “we like to try new things” before advising them all operations would be moved online.

However, while the company’s physical store in Yellowknife – in the Centre Square Mall – will be closed as of Wednesday, Ice Wireless said its online store will not be ready until the fall.

“We wish to reassure you that we remain fully committed to our business in Yellowknife,” said the company in its email, “and we are making new investments in the community every day in the form of donations and sponsorships, like our support of Folk on the Rocks.

“We are also building out new network enhancements like LTE this summer. Last, we are happy to pass on the cost savings that going online will bring to our customers by way of more unlimited data, at the best prices.”

In March last year, Ice Wireless launched the NWT’s first unlimited data plan for residents.

Currently, the Ice Wireless website does not offer any simple online sign-up for products and services. Until the new-look online store launches, customers both existing and prospective must call (855) 474-7423 or 611 from an Ice Wireless phone, or email the company.

According to the company’s website, stores remain operational in Inuvik, Iqaluit, and Whitehorse.

Earlier this week, Ice Wireless announced it will help to bring cell and mobile data services to 14 of Nunavik’s communities in northern Quebec.