A photo published online by the Town of Hay River shows the new welcome sign being installed to the left of the existing sign.
The Town of Hay River is in the process of installing a new welcome sign on the highway leading into the community.
According to the town’s Facebook page, installation of the new 12-foot sign began this week. The new design bears Hay River’s longtime designation as “the hub of the North” and uses an updated colour scheme.
Replacing the old welcome sign is part of a broader initiative that the town calls its wayfinding project, redeveloping signage across the community with the help of federal and territorial funding.
In presentations to council, staff have said other work will involve better road signage, more signs for attractions like the wharf and museum, and signs for the likes of recreational areas and fishing locations.
The Town of Hay River said its old welcome sign could be transferred to the Hay River Museum as it is “a part of Hay River’s history,” adding that discussions with the society that runs the museum are ongoing.