Yellowknife-based Northern Industrial Construction will be the title sponsor of the Snowkings’ Winter Festival’s snow carving symposium for the next three years, the festival announced on Tuesday.
The construction company is donating $36,000 in exchange for attaching its name to the festival’s Interstellar Snow Sculpting Symposium.
“It’s an event that brings people together and celebrates the creativity, resilience, and spirit of the North,” Rodney Johnson, the president of the company, was quoted as saying.
“Supporting this festival is another way for us to give back and enrich the cultural experiences that make Yellowknife such a vibrant place to live.”
Funding from the sponsorship will help support travel, accommodation, meals and other expenses for visiting carvers.
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The festival added that as in past years, other businesses or residents are still welcome to sponsor individual carving teams for $750.
This year’s 10th annual carving competition will host a mix of nine local and international teams.
From March 5-8, the teams will turn three-cubic-metre blocks of “the world’s best natural snow” into sculptures, organizers said.
The public is invited to watch the carvers at work at the beginning of March – or check out the sculptures free of charge outside the Snowcastle walls until they melt away.
This year’s Snowkings’ Winter Festival kicks off on March 1 and runs until March 28.
