Yellowknife’s biggest annual music festival is planning a “comprehensive economic impact assessment” to help it better communicate what it offers to the city and the NWT.
Folk on the Rocks published a request for proposals on Monday seeking a consultant to develop an assessment of its festival and year-round programming.
“Over the past decade, FOTR has experienced significant growth in programming, organizational structure, and community engagement,” the festival wrote in a news release.
“This assessment will help us better understand and communicate our economic, social and cultural contributions to Yellowknife and the Northwest Territories.”
The finished assessment will be used to help demonstrate the festival’s impact when seeking funding.
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It will include an “estimation of revenues, festival-related spending, ticketing,
vendor activity, artist fees and local employment,” Folk stated, alongside a measurement of indirect economic impact and social and cultural value.
The deadline to bid is March 2 and Folk expects to award a contract that month.
The festival’s finances were in the spotlight last year after its Friday night Warm the Rocks event – which drives significant revenue through alcohol sales – was wiped out by a storm.
That was described at the time as a “devastating” financial blow by organizers, who subsequently launched a fundraiser to help the festival recover.
