The territorial government hopes to foster a sense of solidarity with the hamlet of Fort Liard by asking NWT residents to send encouraging and supportive messages via radio and social media.
A campaign entitled Dear Fort Liard will launch on Saturday according to documents shared in a Facebook post by cabinet minister and Nahendeh MLA Shane Thompson.
Fort Liard currently has six confirmed Covid-19 cases while around 50 people are isolating in connection with that cluster.
There were no new cases either in Fort Liard or elsewhere in the territory on Wednesday.
Vaccinations in the community started on Thursday, with Mayor Hillary Deneron among residents receiving Moderna’s Covid-19 vaccine that morning.
The Dear Fort Liard campaign will see the NWT government partner with CKLB, the only FM radio station currently broadcasting in the community.
“The campaign will aim to increase residents’ sense of social solidarity with residents of Fort Liard as well as convey to those under lockdown in Fort Liard our territory’s unwavering support for them as they respond to the threat that Covid-19 has presented in their community,” documents published by Thompson state.
The campaign will run for a week and ask residents to do three things:
- Email a video message to CKLB for publication on the station’s Facebook page
- Leave a voicemail on a toll-free phone number to be played on the radio
- Call CKLB’s Saturday live call-in show from 1pm to 5pm, which will dedicated to Fort Liard
Participants are asked to start each submission with the phrase “Dear Fort Liard…”.
The email address and phone number to use were expected to be shared later on Friday or early Saturday.